The ‘Social Media for Business and Digital Marketing’ program taught at the University of North Carolina in Charlotte is essential for anyone who wishes to expand their knowledge and skills in using social media.

Due to the increasing use of social media in the business/marketing field, the topic is extremely relevant in the modern working world. Over three weeks, the program will explore topics such as innovation and big data, social media marketing and analytics, and digital marketing.

The program also boasts a large practical component, allowing students to meet locally based companies that operate in the field of social media and digital marketing, allowing students extensive opportunities to interact with professionals as well as practice real-world skills.

** Details to the program are still subject to final change **



Additional Course Information

The Social Media for Business and Digital Marketing program will give participants detailed insight of marketing, big data and business analytics. The program is comprised of three main elements; and is taught through academic classes and practical components.

Week 1: Innovation and Competitive Advantage with Big Data

  • The Future of Innovation
  • Innovation Engines and Big Data Analytics
  • Big Data and Business Strategy
  • Big Data and Business Model Innovation

Week 2: Social Media Marketing and Analytics

  • Connected Customer and Social Interactions
  • Social Media Metrics
  • Content Marketing
  • Influencer Marketing

Week 3: Digital Marketing and Analytics

  • Major methods of customer data collection and analytics used by companies
  • Understand how analytics can inform business decisions
  • Main tools used to predict customer behaviour and identify the appropriate uses for each tool
  • Key ideas about customer analytics and how the field informs business decisions

The course also includes a practical component, the Executive Dialogue Series, which is made up of two components.

The Corporate and Local Business Site Visits/ Speaker Sessions give participants the opportunity to visit a range of both large and small, locally based companies that are leaders in the field of social media and digital marketing, with both local and international focuses. During these visits (or speaker sessions), participants will be given extensive opportunities to interact with professionals, managers, and executives to learn more about the field and apply their new skills and knowledge.

The Executive Dialogue Seminar is designed to support the Executive Dialogue Series and includes time to prepare for and debrief each visit or meeting in order to reinforce learning outcomes. Teams of students are assigned to company visits/speaker sessions. The group is charged with representing their peers and acting as leaders for their assigned visit/speaker session


University and Faculty

University of North Carolina, Charlotte

UNC Charlotte is North Carolina’s urban research university. Located in the state’s largest metropolitan area, UNC Charlotte is among the fastest growing universities in the UNC System. A large public university with a small college feel, more than 27,200 students consider UNC Charlotte’s 1,000-acre campus their home away from home.

Teaching Staff

The program will be taught by three UNC Charlotte faculty members:

  • Sunil Erevelles, PhD
  • Nima Jalali, PhD
  • Booshra Ahmed, MBA



Site Visits and Cultural Activities

The program includes a range of professional visits to businesses. Visits will be to a range of both large and small, locally based companies that have both local and international focuses. During these visits, you will be given extensive opportunities to interact with professionals, managers and executives to apply the new skills and knowledge you’ve acquired during the academic classes.

To give students an appreciation for US culture and attitudes, the program also includes a range of activities that will be confirmed closer to the program date. Examples of cultural activities include:

  • City tours
  • Sporting events
  • Theatre productions
  • Museum visits
  • Shopping trips
  • Team-building activities


Students will be accommodated in a comfortable hotel adjacent to the university campus. Accommodation is on a twin-share basis and will include breakfast and afternoon snack. Free WiFi access is available at the hotel, along with an indoor pool and a 24-hour fitness centre.

*The accommodation for this program is still to be confirmed*

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Desination Information


North Carolina is located in the South East of the United States and has a diverse landscape ranging from the Atlantic Ocean to the Appalachian Mountains. The edge of North Carolina owns some of the most beautiful beaches and stunning islands that acts as an attraction to people all around the country. North Carolina is home to 1, 500 lakes of 10 acres or more in size as well as almost 60 000 kilometres of fresh water streams. The state also houses the Whitewater Falls, which is the highest waterfall in the Eastern United States and a popular sight to visit.

Charlotte, known as the ‘Queen City’ is the largest in North Carolina and is a commercial hub. As much as it is known for being the business town - Home to several Fortune 500 companies, it also has incredible museums, stately old neighbourhoods and lots of fine food to feast on. It holds the Levine Museum of the New South, which explores post-civil war history of the South and the NASCAR hall of fame that celebrates the sport of auto-racing. Because of the states many rivers, in Charlotte there are fun activities like kayaking, canoeing, river rafting and tubing to do, as well as many walking, food and shopping tours.

Credit and Funding


All our programs are designed to count for credit as electives. However, it is up to your university to decide whether they will approve some credit for your participation in one of our programs. Normally it is a course convenor, Head of Department or program convenor who approves your credit.

Course convenors will not be able approve credit for a course unless you have a copy of the syllabus, so you should not visit your course convenor until you have received a copy of the course syllabus from AIM Overseas. You will receive this in your AIM Overseas acceptance pack, along with information about how to apply for credit at your university.

For more information, see our Credit and Funding pages.


You might be able to obtain the $6000+ OS-HELP loan, as well as a scholarship from your university, when participating in an AIM Overseas program.

Our programs are designed so that eligible Australian students can access the OS-HELP scheme, which can provide funding of over $6,000 for international study experiences.

We give you detailed information about OS-HELP and how to apply for it in your Initial Consultation with us, as well as in your AIM Overseas acceptance pack.

You can also find more information about OS-HELP on our Credit and Funding pages.

Many Australian universities offer scholarships for their students to take part in overseas study programs. We will provide you information on scholarships that we are aware of at your university as part of your application/acceptance for a program. You can also check your university’s international office webpage to see what might be offered.

Application Information

Applications are now open for this program. Early application is recommended as places are limited.

We’ve included for your convenience below the initial stages of the application process.

1. Apply online
2. You’ll be prompted to send us a copy of your full academic results
3. We’ll review your results and application and if you are eligible, will invite you to an initial consultation by phone with an advisor.
4. You’ll pay our $55 application fee and book in your phone consultation with an advisor.
5. The phone consultation lasts about 15 minutes and we’ll cover detailed information with you about credit, funding, the program, your application and what happens next.
6. Once you return any necessary documents (which we’ll advise you of in the consultation), we’ll do a final review of your application. If all is in order, we’ll send you your AIM Overseas acceptance pack.
7. Your acceptance pack will contain the course syllabus, steps on applying for credit and funding, and an invoice for the program down payment. Your place is secured once you’ve paid your down payment.

Programs are usually over-subscribed, so it is really important that you take care of things as quickly as possible. We’re here to help and will provide you with information and reminders about what you need to do at various stages.

Students who wish to apply after the official application closing date (2nd April) are required to email or call us directly on (02) 9975 7792. Please note, that late applications are subject to a $100 late fee (inclusive of the $55 phone consultation fee). For more information, please refer to the AIM Overseas Late Application Fee Document.

For more information, see our Frequently Asked Questions.