This January course allows students a unique perspective on the Italian fashion industry and the role of fashion week and communication and media.
The course starts during Pitti Imagine (Florence Fashion Week) where students will attend a selection of industry shows as well as events sponsored by local industry and retailers. The following weeks are a combination of lectures and industry- related visits that are based around the local textile production and designers as well as the use of social media in fashion communication. The program will culminate in the production of a fashion blog in which students will put their personal and creative mark on their introduction to the alta moda Italiana.
** Details to the program are still subject to final change **
This course covers fashion marketing, merchandising and communications through lecture, site visits (outside of regular class time) and the creation of fashion editorial per a live fashion blog or a hypothetical fashion magazine (digital or printed) during the trade show. Over 75 full contact hours, the academic class component will cover the following topics:
Fashion promotion, use of fashion blogs and social networks and phone apps as promotional tools, the Fashion GPS, Media Credentials, Event analysis, PI events and designer – retail sponsored events in Florence, Venue evaluation and management, networking techniques in the internet age, media coverage.
Fashion week events will most likely include:
- Pitti Immagine Bimbo
- Pitti Immagine Uomo
Students will also be taken on visits to:
- Museo della Seta
There are also a number of other visits that will be included in the program.
European Institute of Design (IED)
The European Institute of Design (Instituto Europeo di Design- IED) was founded in 1966 and has since become one of Italy’s best known fashion and design institutions. The institute, which has university status, has developed an incredible network of schools and partnerships around the world. What sets it apart is its interconnectedness with Italy’s design and fashion industries. Many of the professors at IED are also industry professionals with decades of experience in the domains in which they teach.
IED’s innovative and practical methodology has ensured it has stayed at the forefront of technology, experimentation, creativity, strategy and professional opportunities.
The instructors on this program are professionals with many years of experience in the field and who are passionate about passing on their knowledge. Hereby an overview of the instructors that will teach on the program:
Daniela Fiorilli is a free-lance designer and stylist consultant. After attending Polimoda Fashion School in Florence and the Fashion Institute for Technology in New York, Fiorilli started her career working for major companies in Italy and all over the worls. In 2001 she founded her studio offering her experience to renowned fashion brands of ready-to-wear and luxury denim. On top of that, she launched Guen, a womenswear capsule collection, in 2012. Guen was selected to be part of an exhibition called A.I. Creative Crime in Palazzo delle Esposizioni during the Haute Couture Fashion Week in Rome. Additionally, she was selected by Vogue Italia as one of the new emerging talents in the Vogue Talents September 2013 issue.
Costanza Menchi was born in Florence and graduated from University of Florence in Art history specialising in History of costume and fashion. Her skills are interdisciplinary, from costume to visual arts, to fashion to theatre, cinema, photography and music. At the end of her study program she further specialised in Italian Studies, Culture and Communication at Middlebury College in Vermont (U.S.) . She taught Fashion Studies both in the United States and Italy and has been teaching at IED Florence since 2009. Costanza believes in learning by doing and works for promoting the authentical Italian art craftsmanship, she is the founder of Let’s Work Artisans! the didactic project of the Associazione OmA in Florence. For further information about her projects visit: http://www.costanzamenchi.it/
Arianna Mereu is a coolhunter and a fashion designer. She collaborated with important companies (Sixty Group, Levi’s, Iceberg, Max Mara group) both as a woman’s wear designer and a coolhunter, for her ability to travel the world seeking what’s new and cool. For this reason she spent also lived and worked in Hong Kong, as a coolhunter and reporter for mpdclick.com. She is currently living in Italy, working as a freelance for several brands.
Francesco Francaviglia, from Sicily originally (born in Palermo in 1982), won a photography scholarship in a contest sponsored by the Province of Florence, and moved to attend the International School of Photography APAB assisted by the Fondazione Fratelli Alinari. Between 2013 and 2014, in Palermo, he initiated his work on “Fasting Women” after which he published his first photography book. At the same time, following the request of photographer Letizia Battaglia, he portrayed women writers, magistrates, sisters or mothers of Mafia victims whose strength had become an instrument of struggle and condemnation. In 2015 his new project “Mediterranean Darkness – portraits from the carnage”, was exhibited exclusively for the Macro Museum of Contemporary Art in Rome, and he published his second photography book.
Giulia Rossi is a professional journalist, who has been working with various newspapers for more than fifteen year. She specialises in areas such as culture, fashion, art and tourism, and she has been working on communication activities, press offices, consulting editorials. Feel free to visit Giulia’s website to find out more her work: http://giuliarossi.it.
Michelangelo Guarise is the founder of Volumio, a multimedia startup. He specialises Interaction Design, Web Design, Digital Marketing and Growth Hacking. He cooperates with several R&D international teams, ranging from multimedia applications to technology innovation in hi-end products. Graduated in Psychology and his main interest is Technological innovations, where he takes mainly into account human and cognitive aspects. He worked in several successful crowdfunding campaigns, taking care of developing communication and dissemination strategies, with a strong focus on community building once the campaigns have ended.
You will be sharing a double room with another AIM Overseas program participant. Single rooms are subject to availability and can be requested for an additional cost. Linen and towels are provided.
Hear the experiences of other students on this program
“Inspired by the introduction to the course and eager to attend the fashion fairs to appreciate the iconic Italian brands for ourselves decked out in designer chic we visited The Mall, a luxury outlet shopping mall in Tuscany. A one hour bus ride along the incredible Tuscan country side and we arrived at the shopping maze of luxury Italian brands such as Gucci, Prada, Fendi, Valentino, Ferragamo and where I considerably dented my bank account, La Perla. Do you blame me? It was on Sale!”
- Alyce JT, Bachelor of Media, majoring in Marketing. READ MORE
“Wednesday was P-Day- Pitti Uomo Day. Wow! Pitti was such an incredible experience, which I will always remember. I have worked at and been to Mercedes Benz Fashion Week Australia, The Adelaide Fashion Festival and several solo shows but walking around the fair, observing and talking to designers, bloggers and buyers was a once in a lifetime opportunity for someone my age. Being around established or emerging luxury and urban street wear brands was so inspiring. Most of my group of chose to incorporate the idea of menswear into our outfits in the form of tailored trousers, white shirts, black blazers (inspired by the infamous Yves Saint Laurent smoking suit) and oversized coats.”
- Taylah, Bachelor of Media. READ MORE
Italy is an extraordinary feast of heart-thumping, soul stirring art, food and landscapes. Being the epicentre of the Roman Empire and birthplace of the Renaissance, this place is filled with culture. You can stand in the presence of Michelangelo’s David, Sistine Chapel frescoes, Botticelli’s Birth of Venus, and Primavera, and Da Vinci’s Last Supper. Italy has more UNESCO world heritage cultural sites than any other country on Earth.
Florence, is a riverside city that is large on the world’s ‘must-see’ list. Florence (Firenze) is magnetic, romantic and busy. Its urban fabric has hardly changed since the Renaissance, its narrow streets evoke a thousand tales, and its food and wine are so wonderful the tag ‘Fiorentina’ has become an international label of quality assurance.
The best-known site of Florence is the domed cathedral of the city, Santa Maria del Fiore, known as The Duomo. The nearby Campanile (partly designed by Giotto) and the Baptistery buildings are also highlights. The dome, 600 years after its completion, is still the largest dome built in brick and mortar in the world. In 1982, the historic centre of Florence was declared a World Heritage Site by the UNESCO.
All our programs are designed to count for credit as electives. However, it is up to your university to decide whether they will approve some credit for your participation in one of our programs. Normally it is a course convenor, Head of Department or program convenor who approves your credit.
Course convenors will not be able approve credit for a course unless you have a copy of the syllabus, so you should not visit your course convenor until you have received a copy of the course syllabus from AIM Overseas. You will receive this after you have been accepted on the program, along with information about how to apply for credit at your university.
You might be able to obtain the $6000+ OS-HELP loan, as well as a scholarship from your university, when participating in an AIM Overseas program.
Our programs are designed so that eligible Australian students can access the OS-HELP scheme, which can provide funding of over $6,000 for international study experiences.
We give you detailed information about OS-HELP and how to apply for it in your Initial Consultation with us, as well as in your AIM Overseas acceptance pack.
Many Australian universities offer scholarships for their students to take part in overseas study programs. We will provide you information on scholarships that we are aware of at your university as part of your application/acceptance for a program. You can also check your university’s international office webpage to see what might be offered.
Applications are now open for this program. Early application is recommended as places are limited.
The steps to apply, and be accepted, for this program are as follows:
- Apply online
- You’ll be prompted to send us a copy of your full academic results
- We’ll review your results and application and, if we believe you are likely to be accepted for the program, will invite you to an initial consultation by phone with an advisor.
- You’ll pay our $55 application fee and book in your phone consultation with an advisor.
- The phone consultation lasts about 15 minutes and we’ll cover detailed information with you about credit, funding, the program, your application and what happens next.
- Once you return any necessary documents (which we’ll advise you of in the consultation), we’ll do a final review of your application. If all is in order, we’ll send you your AIM Overseas acceptance pack.
- You'll receive your course syllabus, information on steps on applying for credit and funding, and an invoice for the program deposit. Your place is secured once you’ve paid your deposit.
Programs are usually over-subscribed, so it is really important that you take care of things as quickly as possible. We’re here to help and will provide you with information and reminders about what you need to do at various stages.
For more information, see our Frequently Asked Questions. Alternatively, you are welcome to submit an enquiry or register your interest, meaning you’ll receive updates (via email and phone) prior to the application deadline.