AIM Overseas is thrilled to introduce this cutting edge program that is a must for anyone who is interested in working in the fashion industry. The Fashion Events and Public Relations program focuses on the professional methods of event production for the fashion industry – over four weeks the course deals with successful and innovative public relations techniques and new media usage in all different types of fashion events.

The program includes a blend of lectures, sites visits, guest lectures, discussions and practical working time. You will work with a company to promote their services and/or products utilising many promotional tools and applying in practice the knowledge you’ve acquired during the course. You’ll learn how to interface with the industry, merge the use of public relation strategies, fashion communication and event planning.

Topics covered will include:

  • Principles of public relations
  • Fashion communication and writing
  • Event planning and management
  • Branding
  • Use of public relations via press kit and communication channels
  • The use of technology and media.

Based in the superb city of Florence, you will have an incredible learning experience with professionals in the field of fashion marketing and public relations whilst delving deep into one of the finest cultural environments that Europe has to offer.  

 
 

 


This information is still be confirmed, the information below is based on the 2019 program details
You will work towards creating projects which will focus on concept design of an original event, the definition of a communication plan including the branding strategy and the use of different PR and communication techniques. You will learn how to merge the use of public relation strategies, fashion communication and event planning in order to stage an actual fashion event as their final project for a partner company.

Over the course of the program you will cover the following topics:
Fashion Events: You will develop the necessary skills in order to plan and manage successful fashion events. You will be required to carry out three event proposals and deal with all their aspects: event proposal, communication plan and branding strategies, materials selection, catering, lighting etc.

Fashion Communication and PR: During this module you will gain the ability to develop and present an effective communication campaign. This will include several stages such as: a fashion communication strategy plan, the definition of related communication action points and press release, and fashion writing production.

Fashion Writing: You will learn how to develop good writing techniques and nurture your own unique 'journalistic' voice. Furthermore you will analyse and define the most effective and suitable communication techniques adapted to specific situations. The result is a well-written press release and event communication packet.

Branding: You will work in a group to create a branding brief of the company and present their work to the class. Presentations are then combined in the final company brief and presented to the clients at the end of the program.

This course affords students the possibility to take advantage of Florence as a historical city of design and fashion that has reinvented itself over the centuries and that in an age of globalisation has a relevant role in the world of haute couture/fashion.

Activities will be confirmed closer to arrival and are likely to include:
- Visit to Ferragamo Museum
- Visit to Barone Firenze
- Visit to Gucci Garden

European Institute of Design

The European Institute of Design (Instituto Europeo di Design – IED) was founded in 1966 and has since become one of Italy’s best known fashion and design institutions. The institute, which has university status, has developed an incredible network of schools and partnerships around the world – what sets it apart is its interconnectedness with Italy’s design and fashion industries. Many of the professors at IED are also industry professionals with decades of experience in the domains in which they teach. IED’s innovative and practical methodology has ensured it has stayed at the forefront of technology, experimentation, creativity, strategy and professional opportunities.

With over 2000 international students each year across all of its locations, the institute has inspired numerous aspiring designers from around the world. 


This information is still be confirmed, the information below is based on the 2019 program details
The instructors on this program are professionals with many years of experience in the field and who are passionate about passing on their knowledge. Hereby an overview of the instructors that will teach on the program:

Costanza Menchi was born in Florence and graduated from University of Florence in Art history specialising in History of costume and fashion. Her skills are interdisciplinary, from costume to visual arts, to fashion to theatre, cinema, photography and music. At the end of her study program she further specialised in Italian Studies, Culture and Communication at Middlebury College in Vermont (U.S.) . She taught Fashion Studies both in the United States and Italy and has been teaching at IED Florence since 2009. Costanza believes in learning by doing and works for promoting the authentical Italian art craftsmanship, she is the founder of Let’s Work Artisans! the didactic project of the Associazione OmA in Florence. For further information.

Claudia Gelosa is specialised in Marketing and Communication, having developed her skills as the advertisement and communication director for several national and international brands in the fashion, sportswear and accessories field. Since 2003 she is actively involved in the Archea Associates Architecture Association where she became Press release and Event coordinator until 2005. Currently Claudia follows several Press release projects for Design studios, Fashion and Architecture brands.

Camilla Di Biagio began her career by organizing runway shows and following fashion events and theatrical productions as a costumer at the age of 17. Camilla is specializes in Event organization and shooting production, particularly of fashion exhibitions and runway shows both in Italy and abroad. Some of her past collaborations include: Studio Galgano, Redstudio, Alta Roma, Stefania d’Alessando Make-up, Sergio Valente, Philip Morris Italia, You, Mandarina Duck and Bulgari.

Francesco Migliorini is a designer working at the intersections of design, art and fashion. He is specialised in visual strategies using new technologies, graphic design and digital communication. Since 2007 he has been a consultant at The Creatures Factory, a design agency which has been involved in communication for fashion for over 17 years. He is also part of Murmuris, a cultural centre that has been working for over 10 years in contemporary theatre with festivals, shows and events.

Marina Baumgartner is a Press Officer journalist and freelance contributor at Conde Nast. She has been writing extensively about fashion, luxury goods, lifestyle, and food culture for Italian and International magazines and newspapers. She teaches at International Institutes in Milan and Florence.

This information is still be confirmed, the information below is based on the 2019 program details

You will most likely be living in a shared apartment located in a well lit and safe area. Rooms are twin-share. WiFi is available at all apartments. You will be provided with a set of clean sheets and towel upon arrival.

There will be a fan in each bedroom. You will be sharing a full bathroom (sink, toilet, shower/ bath tub) with 3 or 4 other AIM Overseas participants.

You will share kitchen facilities with other students at the same apartment. Kitchen facilities include a refrigerator, stove top burners, oven, basic kitchen tools, cooking utensils, cutlery and tableware for standard meal preparation. Each apartment will have a dining table and chairs for you to hang out and share a meal with your follow AIM Overseas housemates.

Italy is an extraordinary feast of heart-thumping, soul stirring art, food and landscapes. Being the epicentre of the Roman Empire and birthplace of the Renaissance, this place is filled with culture. You can stand in the presence of Michelangelo’s David, Sistine Chapel frescoes, Botticelli’s Birth of Venus, and Primavera, and Da Vinci’s Last Supper. Italy has more UNESCO world heritage cultural sites than any other country on Earth.

Florence, is a riverside city that is large on the world’s ‘must-see’ list. Florence (Firenze) is magnetic, romantic and busy. Its urban fabric has hardly changed since the Renaissance, its narrow streets evoke a thousand tales, and its food and wine are so wonderful the tag ‘Fiorentina’ has become an international label of quality assurance.

The best-known site of Florence is the domed cathedral of the city, Santa Maria del Fiore, known as The Duomo. The nearby Campanile (partly designed by Giotto) and the Baptistery buildings are also highlights. The dome, 600 years after its completion, is still the largest dome built in brick and mortar in the world. In 1982, the historic centre of Florence was declared a World Heritage Site by the UNESCO.

 

Credit

All our programs are designed to count for credit as electives. However, it is up to your university to decide whether they will approve some credit for your participation in one of our programs. Normally it is a course convenor, Head of Department or program convenor who approves your credit.

Your course convenors will not be able to approve credit for a course unless you have a copy of the syllabus so you should not visit your course convenor until you have received a copy of the course syllabus from AIM Overseas. You will receive the syllabus upon being assessed as eligible for the program.

For more information, see our Credit and Funding pages.

Funding

You might be able to obtain the $6000+ OS-HELP loan, as well as a scholarship from your university, when participating in an AIM Overseas program.

Our programs are designed so that eligible Australian students can access the OS-HELP scheme, which can provide funding of over $6,000 for international study experiences.

We give you detailed information about OS-HELP and how to apply for it in your Initial Consultation with us, which we further outline in an email following your Initial Consultation. 

You can also find more information about OS-HELP on our Credit and Funding pages.

Many Australian universities offer scholarships for their students to take part in overseas study programs. We will provide you information on scholarships that we are aware of at your university as part of your application/acceptance for a program. You can also check your university’s international office webpage to see what might be offered.

Applications are currently closed for this program and will open on the 14th October 2019.
You can REGISTER YOUR INTEREST for a July 2020 program, meaning you’ll receive more program info and updates. You’ll also be notified when applications for the July intake are open!

The application process for this program are as follows:

1. Apply online via the “Apply Now” button or by clicking this link.

2. You’ll be prompted to send us a copy of your full academic results from your studies at university so far after submitting your application.

3. We’ll review your university results and application and, if you are eligible for the program, we will invite you to book an initial consultation by phone with one of our Student Experience Coordinators. You will also be sent the course syllabus with more program info.

4. You’ll pay our $55 application fee and book in your phone consultation at a suitable, available time with a Student Experience Coordinator.

5. The phone consultation lasts about 20-30 minutes and we’ll cover detailed information with you about credit, funding, the program, your application and what happens next.

6. After your consultation we’ll send you a follow-up email with instructions on what to do next, an invitation to join a program specific Facebook group to connect with other students applying for the program and a process document, which we have developed in conjunction with your Australian university, to guide you on how to apply for credit and funding.

7. Once you’ve completed the next steps in that follow-up email we’ll do a final review of your application. If all is in order, you’ll be accepted onto the program.

8. Upon acceptance, you will receive three emails containing your AIM Acceptance letter, steps for applying for credit and funding at your Australian University, as well as your downpayment invoice. Note: Your downpayment is due in two weeks from the date of your acceptance and secures your place on the program.

9. Once you’ve paid your downpayment, your application will be sent to the host university for them to process and review and they’ll send us your final official host university acceptance letter which we will send to you.

10. The full program fee (as shown on the website) minus the downpayment and application fee already paid, will be due at the absolute latest by 4th May 2020.

Programs are usually over-subscribed, so it is really important that you take care of things as quickly as possible. We’re here to help and will provide you with information and reminders about what you need to do at various stages.

For more information, see our Frequently Asked Questions. Alternatively, you are welcome to submit an enquiry or register your interest. Registering your interest means you’ll receive updates (via email and phone) prior to the application deadline.