Week 2 of our 'Media Communication for the Fashion Industry' sure has come quickly! Starting Monday, we only had one trend forecasting class, which left the afternoon free to explore more of beautiful Florence. One of our classmates led us to a beautiful old cathedral, Santo Spirito (St. Mary of the Holy Spirit). We lit candles in the church, which was a beautiful moment as it reminded me of my church back in Adelaide's candlelit service.
On Tuesday we completed our workout for the month by climbing to the top of the Duomo. Although we didn't die climbing up, the minute we reached the ground our legs started to shake faster than I devoured my first margarita pizza in Florence (and I eat quicker than the speed of light).
The view from the Duomo was spectacular, we could see all of Florence. Although we were able to snap a few photos, we struggled with our 'hair game' when the strong winds ruined our fantasies of looking like Beyoncé #windfail. After the climb we stopped for a bite to eat and then went to our first fashion writing class where we learnt the key elements of writing both a fashion piece and a press release.
Wednesday was P-Day- Pitti Uomo Day. Wow! Pitti was such an incredible experience, which I will always remember. I have worked at and been to Mercedes Benz Fashion Week Australia, The Adelaide Fashion Festival and several solo shows but walking around the fair, observing and talking to designers, bloggers and buyers was a once in a lifetime opportunity for someone my age. Being around established or emerging luxury and urban street wear brands was so inspiring. Most of my group of chose to incorporate the idea of menswear into our outfits in the form of tailored trousers, white shirts, black blazers (inspired by the infamous Yves Saint Laurent smoking suit) and oversized coats.
We observed the 'peacocks' standing around Pitti, pretending to be candid which basically meant they just wanted their photo taken. I preferred to shoot the people who were immersing themselves in the craziness of the fair and usually they were quite surprised to be asked to have their photo taken. We needed to use these images for a class project using mood boards but I also shot extra images for my personal blog because I wanted to do a three part series on Pitti people.
My friends and I were even photographed several times by street style photographers and bloggers and we even appeared in a short Instagram video for Anonyme Paris. We squealed quite loudly in class the following day when we spotted the video on their Instagram page while researching many of the brands we were introduced to!
We were exhausted after the day of Pitti and ended up eating a 4 Euro kebab from our new favourite person down stairs (a really nice man who always smiles and waves at us as we walk past every day) I am ashamed to say I had polished mine off before the last of our group members had even ordered (and there was only five of us).
On Thursday we had classes all day but OHMYGOSHGUESSWHAT? Four of us attended an exclusive presentation at the Luxury Palace Firenze, (L'Artigianato D'Autore, Palazzo Capponi) which featured Florentine and Italian excellences on display. We mingled with designers and sipped on flutes and treated ourselves to a delicious dinner of risotto with blue cheese and a mojito at a swish bistro afterwards just because we wanted to keep feeling fancy.
By Friday we were feeling exhausted but so ready for the weekend. During class we presented our mood boards from Pitti Uomo and discussed the different forms and functions of fashion blogs. This was our last class with Arianna who had a teaching style and friendly personality we had grown to love. In the afternoon we studied Italian fashion industries and then stumbled home to enjoy a large bowl of Napoli pasta.
On Saturday came the darling town of Siena, which we instantly fell in love with. We spent an entire day roaming around the side streets, weaving in between dogs and small children in snow jackets while marveling at the enormous cathedrals to the spectacular Duomo and the Pinterest-worthy side streets, Siena was the perfect day out.
On Sunday we basically did nothing because we were so tired. Our room slept until lunchtime and then we went for pizza and gelato. I even managed to order my meal in acceptable Italian. #progress