The Social Media for Business and Digital Marketing program runs at Michigan State University and is taught by the Department of Telecommunication, Information Studies and Media.

With the explosion in the use of social media over the past five years, it’s hard to imagine a business/marketing topic that could be more relevant to the modern working world. Over three weeks, you will study two topics:

  1. Digital Business Management and Promotion, and
  2. Social Media Marketing
Classes start on the first Monday of the program and typically run from 9am – 1pm on weekdays. You’ll be expected to participate in group discussions in these highly interactive classes, which will require you to:
  • Develop a social media marketing campaign that includes a content strategy, placement strategy, frequency strategy, crisis management, and impact measurement, and understand how it would integrate into an overarching integrated marketing communication that aims to promote brand/company awareness
  • Design and track e-mail advertisements
  • Create effective search engine advertisements
  • Use Google Analytics for website design and digital marketing decisions
  • Create, monitor and manage a blog, a Twitter account, a Facebook Page, a LinkedIn account, and track their social media influence
  • Examine the underlying theories on which marketing campaigns can be effectively created and delivered
During the program there will also be visits to two social media companies.
* Details of the 2017 program are still subject to final change *

Hear What A Returned Student Has to Say about this Program

Learn More About the Michigan State University Experience

University and Faculty

Michigan State University

Michigan State University (MSU) is an awesome US university. Consistently ranked as one of the top universities in the USA for many years, it has also ranked comfortably inside the Top 100 universities in the world for the past 8 years. MSU is recognised all over the US for its exceptional sporting teams, internationally diverse campus and study abroad offering and fabulous campus life. Academically and socially this is an incredible place to study.

The Department of Telecommunication, Information Studies, and Media (TISM) in the College of Communication Arts and Sciences (CAS) at Michigan State University (MSU) is one of the largest and most prestigious institutions in the United States for new media studies, most recently placed among the Top 10 media doctoral programs in the U.S. by the National Research Council. Headed by Dr. Charles Steinfield, TISM has more than 770 students majoring in two content areas, 28 dedicated faculty and 25 highly involved graduate research and teaching assistants. Located in East Lansing, Michigan, MSU is approximately one hour from Detroit, four hours from Chicago, Illinois and an hour and a half away from the beautiful beaches of Lake Michigan.

The Faculty

 Dr. Constantinos K. Coursaris

Dr. Constantinos K. Coursaris is an Assistant Professor in the Department of Telecommunication, Information Studies, and Media. He is also Faculty Researcher in Usability/Accessibility Research and Consulting. His formal training consists of a B.Eng. in Aerospace, an MBA in e-Business, and a Ph.D. in Information Systems with a concentration on electronic business (e-Business) and mobile commerce (m-Commerce).

His doctoral dissertation focused on “Contextual Usability: The Impact of Distraction on User Performance, Satisfaction, and Adoption of Mobile Devices for Wireless Data Services.” During his academic career he has received many accolades in business analysis and e-Business research and development. Constantinos has been involved in the instruction of over 40 university courses over the last 7 years. He has also gained consulting experience in the private sector, focusing on Web content management, Website development and event organizing. Constantinos has also held management positions in retail, hospitality, and information technology (IT).

Constantinos studies user motivations, expectations, and experiences with new media and the consequent design implications with a focus on social systems. His current research interests lie in the intersection of usability and mobile technologies for the purpose of health and/or commercial applications. He supplements his research expertise with consulting on social media for governance and/or marketing, and has trained diverse organizations in North America, Europe, the Middle East and North Africa (MENA). Follow him @DrCoursaris.

 Dr. Wietske van Osch

Wietske van Osch received her Ph.D. in Information Systems at the University of Amsterdam. Her doctoral dissertation focused on “Generative Collectives” and in particular the structural, cognitive and technological dimensions of online communities that result in enhanced creativity and innovation and won the First Runner Up award for the ACM SIGMIS / AIS Best Doctoral Dissertation Award 2012. Before joining the Department of Telecommunication, Information Studies, and Media at Michigan State University, she was a lecturer at the University of Amsterdam, teaching both B.Sc. and M.Sc. courses on Organization & Management Theory, Innovation & Design, and Research Methods.

Wietske holds a Bachelor of Science in Culture, Organization and Management from the VU University of Amsterdam and a Master of Science in Organization Science from the VU University of Amsterdam/Copenhagen Business School. Her current research interests include online communities, social media, and enterprise social software and in particular the potential of these platforms for enhancing collaboration within and beyond organizational contexts. Current research projects involve extensive industry collaborations for research on big data and social media marketing with companies including Steelcase and Leo Burnett.

Site Visits and Cultural Activities

Field Trips/Site Visits

The program includes two professional sites visits to social media organisations. These will include presentations from company staff, question and answer time and a tour of premises.

Cultural activities

A highlight of any program in the USA is to get a taste for life in the US and US campus culture. Whilst it is holiday time at MSU and many students travel home for the summer, the local staff will make every effort to help you discover what US uni life is all about.

Cultural activities are yet to be finalised, but are likely to include:

  • Weekend trip to Niagara Falls
  • Weekend trip to Chicago

Students will come from Australian universities as well as MSU’s partner universities, so the program is a great opportunity to meet students from around Australia and the world.

Check Out this Video from Previous Participant Michelle Ngu

This beautiful video will give you a great ‘feel’ for the program. Thanks Michelle!

MSU American Semester from Michelle Ngu on Vimeo.


You will be staying in a single room in an MSU student residence.  Sheets, a pillow, towels and linen are provided.

Meals can be taken at the campus dining facilities and most meals are included in the program fee. Typically, 3 meals per day during the week whilst you are on campus and some meals whilst you are on the site visits/ weekends.

You will have access to a large, fully equipped gym, basketball court, racquetball court, and indoor and outdoor pools.

Destination Information

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East Lansing, Michigan USA

As the name suggests, East Lansing is located immediately east of Michigan’s capital, Lansing and can be found in the north-east of the US. The area historically representing a crossroads between 2 Native American tribes, today East Lansing can be considered to be a college town with a very young and energetic atmosphere, with over 60% of the population between the ages of 15 and 24. As a result of this, one can find a variety of college-geared businesses such as coffee shops, bookstores and bars nestled within neighbourhoods largely populated by students. The very successful sporting teams of MSU dominate the city culture, creating a very dedicated and passionate fanbase.

Here are some reasons why East Lansing and its surrounds will be a great start to your study in the US:

  • Home to around 50,000 people, East Lansing is most widely known as the home of Michigan State University.
  • MSU is within the top 10 most enrolled universities in the USA and lays claim to have educated over 540,000 alumni across the world.
  • Sites such as W. J. Beal Botanical Garden, the oldest botanical garden in the United States, Beaumont Tower, Red Ceder River and the Spartan Stadium.


Credit and Funding


All our programs are designed to count for credit as electives. However, it is up to your university to decide whether they will approve some credit for your participation in one of our programs. Normally it is a course convenor, Head of Department or program convenor who approves your credit.

Course convenors will not be able approve credit for a course unless you have a copy of the syllabus, so you should not visit your course convenor until you have received a copy of the course syllabus from AIM Overseas. You will receive this in your AIM Overseas acceptance pack, along with information about how to apply for credit at your university.

For more information, see our Credit and Funding pages.


You might be able to obtain the $6250+ OS-HELP loan, as well as a scholarship from your university, when participating in an AIM Overseas program.

Our programs are designed so that eligible Australian students can access the OS-HELP scheme, which can provide funding of over $6000 for international study experiences.

We give you detailed information about OS-HELP and how to apply for it in your Initial Consultation with us, as well as in your AIM Overseas acceptance pack.

You can also find more information about OS-HELP on our Credit and Funding pages.

Many Australian universities offer scholarships for their students to take part in overseas study programs. We will provide you information on scholarships that we are aware of at your university as part of your application/acceptance for a program. You can also check your university’s international office webpage to see what might be offered.

Application Information

Applications for our July 2017 programs are now closed. 

We are no longer taking applications for our July 2017 round of programs. Applications for our January 2018 programs will be open on May 22nd.

If you wish to know more, or if you have any questions about our programs please contact us via or (02) 9975 7792. You can also refer to our Frequently Asked Questions.

Alternatively, register your interest now for a January 2018 or July 2018 program, meaning you’ll receive updates (via email and phone) prior to the application deadline and when applications are open.