Details for January 2015 are to be finalised. However, the information below from the 2014 program can be used as a guide.

This highly regarded 3-week Business program is offered by AIM Overseas’ French partner, ESCEM Business School (Ecole Superieur de Commerce et de Management).

Ideally located in Tours – former capital of the French Kings famous for its stunning Chateaux – only a short 55 minute train ride from Paris, the program gives students a once in a lifetime chance to experience the quintessential French life and culture: study and live in a vibrant French student town, whilst enjoying French wine and gastronomy in one of the country’s most historical area.

This intensive program is comprised of a total of 49 hours of lectures on E-Marketing and Management, as well as 5 hours of survival French.

The course on E-Marketing will aim to broaden your understanding of the ways marketing techniques and digital tools may be integrated and to familiarize you with the overall digital commercial environment, its impact on marketing strategies and practices. During the course, you will learn about CRM tools and practices and develop a structured methodology for designing digital marketing action plans. Finally you will consider the main ethical challenges raised by the use of digital marketing tools.

The course on Management is designed to help you understand the theories and principles of effective influence and persuasion and a know how of how to gain employee commitment. You will learn about different levels of leadership and how to deal with difficult people in organisations.

Note: This course does not integrate the technical aspect such as the development of web sites with HTML or ASP/PHP languages.’

Additional information about this course will be available in July 2014.

Details for January 2015 are to be finalised. However, the information below from the 2014 program can be used as a guide.

Field Trips

To supplement the work you will be doing in the classroom, the program will also make a site visit to one or two businesses in the region. These business visits are used to highlight particular business practices and philosophies that you have learned about during various modules. The cost of attending the trips is included in the program fee.

Cultural Activities

The program is located in a superb part of France, close to the Loire Valley which is world famous for its impressive castles and picturesque wineries. During the three weeks you will become familiar with the region and develop an appreciation of French lifestyle through:
- Introductory French lessons

  • A walking tour of Tours
  • Visits to castles and a winery
  • A French gastronomy workshop
  • Other weekday and weekend activities

As you’ll be studying with French students, the opportunities to make local friends is very good. In the past we’ve heard many stories about the locals ‘adopting’ participating Australians and taking them to see many of the special local and regional sights that a regular tourist would never experience.

The cost of scheduled cultural activities is included in the program fee.

Students are accommodated in a hotel near the centre of Tours. Accommodation information will be confirmed around June 2014.

The City

Ideally located in Tours – former capital of the French Kings famous for its stunning Chateaux – only a short 55mn train ride from Paris, the program gives you a once in a lifetime chance to experience the quintessential French life and culture: study and live in a vibrant French student town, whilst enjoying French wine and gastronomy in one of the country’s most historical area.

The University

University-level business degrees in France are typically taught at specialised Business Schools – these are universities that are focused exclusively on teaching the business-related disciplines. The best business schools around the country are typically denoted with the letters ‘ESC’ or ‘Ecole Superior de Commerce’ (Advanced Business School).

ESCEM is one of these business schools and the university is home to some 3,000 students who undertake courses in both French and English at one of two campuses (this program takes place in Tours, the campus closest to Paris).

Here’s how ESCEM describes its philosophy:

“What drives us today, as it did in the past, is the desire to offer a new approach that is both humanist and pragmatic that we know is essential for the balance of our economies and this through our projects and strategic direction but also our curricula and areas of development.”

Arrival Information

Almost all students choose to arrive in Tours by train from Paris. Normally, you will arrive in France at the main airport in Paris (Charles de Gaulle) and can either take a train directly from there to Tours, or spend a few days in Paris first before heading down.

You’ll be met at the train station by a local student (the Aloha Team) who will bring you to your accommodation and explain the basics of getting around Tours.

Credit

All our programs are designed to count for credit as electives. However, it is up to your university to decide whether they will approve some credit for your participation in one of our programs. Normally it is a course convenor, Head of Department or program convenor who approves your credit.

Course convenors will not be able approve credit for a course unless you have a copy of the syllabus, so you should not visit your course convenor until you have received a copy of the course syllabus from AIM Overseas. You will receive this in your AIM Overseas acceptance pack, along with information about how to apply for credit at your university.

For more information, see our Credit and Funding pages.

Funding

You might be able to obtain the $6000+ OS-HELP loan, as well as a scholarship from your university, when participating in an AIM Overseas program.

Our programs are designed so that eligible Australian students can access the OS-HELP scheme, which can provide funding of over $6,000 for international study experiences.

We give you detailed information about OS-HELP and how to apply for it in your Initial Consultation with us, as well as in your AIM Overseas acceptance pack.

You can also find more information about OS-HELP on our Credit and Funding pages.

Many Australian universities offer scholarships for their students to take part in overseas study programs. We will provide you information on scholarships that we are aware of at your university as part of your application/acceptance for a program. You can also check your university’s international office webpage to see what might be offered.

The steps to apply, and be accepted, for this program are as follows:

1. Apply online

2. You’ll be prompted to send us a copy of your full academic results

3. We’ll review your results and application and, if we believe you are likely to be accepted for the program, will invite you to an initial consultation by phone with an advisor.

4. You’ll pay our $40 application fee and book in your phone consultation with an advisor.

5. The phone consultation lasts about 15 minutes and we’ll cover detailed information with you about credit, funding, the program, your application and what happens next.

6. Once you return any necessary documents (which we’ll advise you of in the consultation), we’ll do a final review of your application. If all is in order, we’ll send you your AIM Overseas acceptance pack.

7. Your acceptance pack will contain the course syllabus, steps on applying for credit and funding, and an invoice for the program deposit. Your place is secured once you’ve paid your deposit.

 

Programs are usually over-subscribed, so it is really important that you take care of things as quickly as possible. We’re here to help and will provide you with information and reminders about what you need to do at various stages.

For more information, see our Frequently Asked Questions.